Opening a Tarot card reading business has its halls of thrills, disquiet, and rhythmic beats. Many Tarot readers want to know how to advertise Tarot readings. But there is an opening since the market is up. Tarot readers will understand their marketing objectives in such a saturated market. Divination services, including Tarot card readings, are especially profitable for entrepreneurs and website owners.
If only the right approach were adopted, you may acquire customers who were supposed to be yours. The American Marketing Association defines ‘inbound marketing’ as a way for companies to change their marketing methods from push and sell to pull and engage their audiences. Inbound marketing will convert those customers into profitable paying clients and even brand ambassadors, which is priceless.
Everyone markets a piece of advice or an experience. Tarot readers are no different. Let’s identify how clients could be enticed to purchase Tarot reading services from you.
Ways to Advertise and Sell Tarot Reading Services
Are you interested in becoming a professional tarot reader and boosting your client base and income? Well, look no further! We’ve prepared an elaborate guide on how you can market your tarot reading services effectively. If you want to grow the tarot profession and your clients more, here are seven steps to take you closer.
Sell on Your Own Website
Having your own online shop makes it easier for customers to buy tarot readings, which is thus critical for mobile phone shopping. Try WordPress. You can easily use a WordPress tarot plugin or integrate a tarot card API to offer readings right on your website and sell promotional free readings to attract users. That’s to say, the traffic is funneled into yours. It is a valid link as it offers customers services, readings, and feedback.
If they find your website attractive and easy to browse, they will trust your business more often (learn more about best tarot website builders). Offer a blog that shares insights about tarot, a simple way of making a reservation, and a detailed description of all your services.
Another thing worth considering is the ability to make a profit. I adore Long Shopify and other methods like PayPal, Square, Strip, and SamCart. Optimize your website in various search engines so more users can naturally come across you. An interesting “About Me” section that tells your reader about you and your importance to the reader should also be a must-have.
Instagram & Facebook
Social media networks such as Instagram and Facebook are good advertising channels for tarot reading services. Post pictures of your tarot cards, share your daily readings, and motivate your fans to react and do a story and live sessions as long as Instagram is a visual platform.
In contrast, Facebook offers an opportunity to gather an audience for your business. You have groups, targeted advertising, and events at your disposal. Use hashtags with relevant keywords. It helps you remain active by posting mine reads, tarot tips, and daily draw advocates.
More so, Facebook Live and Instagram Stories are years of encouraging interactions and explanations. Promote your spiritual or geographical area business to those interested in these subjects using Facebook target advertising.
Psychic Fairs & Hotlines
The best way to publicize your name and meet potential clients is to participate in local psychic fairs. You can promote your skills and establish your reputation in the esoteric industry at such events.
Get your booth ready to dazzle visitors by allowing exposure to your business. Encourage clients to sample your services by performing inexpensive short readings as a part of an event with a low-cost admission fee. The best way to hunt for a room for rent is to contact other people who organize the same events.
In the meantime, consider working for a psychic hotline or any site connecting psychics and clients. They may slice your earnings. However, they’re sure to deliver customers every time and provide scope to learn the trade.
Advertise on Etsy
Tarot readings would fit in with the handmade and unique items marketed on Etsy. Therefore, the proposal of an Etsy shop targeting those interested in seeking such services is appealing. Targeting the spiritual market is an excellent venture, and an Etsy shop should be opened for that purpose.
Ensure your advertisements on tarot reading are all-encompassing, with even the sub-areas of your expertise covered. Offer your clients the choice of purchasing thorough readings or quick one-card draws. Try to attract your customers by posting quality images of yourself reading the tarot and decks. Write a listing that states what your tarot reading covers, incorporating the time it will take. If you sell candles designed for use with tarot cards, it is only practical to make an Etsy shop.
To enhance your revenue base, grab the opportunity to sell electronic products like writing instructions on performing the tarot readings or recording audio for sale. Your clients will likely return and recommend your Etsy shop to friends, especially when there is positive feedback and excellent customer service. Though fees can be quite a hassle, they need not be viewed negatively because they mean you are making profits.
Offer Readings for Charity
Charity tarot is a good marketing tool for oneself and a way to prove loyalty to the people by organizing help-giving events.
Engage local nonprofits and plan events that will raise fun through your readings. Besides getting your message across to a large audience, it also supports a good cause. If you wish to attract clients who care about social causes, consider donating some of the standard fees you would charge for reading to a non-profit organization.
Have a tarot marathon or any other self-initiated charitable event where you go through a day reading tarot cards non-stop, and all the proceeds go to charity. Advertising charitable efforts, you have undertaken on your business website and video blog is a good way of attracting interested clients.
Local Markets for Face to Face Readings
Take your face reading and other reading techniques to the crowds at community fairs and exhibitions. These visitors can engage with your offerings in a relaxed setting. Ensure you create an inviting atmosphere with seating, good lighting, and booth arrangements.
Take out and display all the work tools you typically incorporate in a reading session, such as the tarot cards. Adequately provide schedules and reading options for different readers’ times and financial constraints. Enjoy chatting with passers-by and smile at them.
If an interested but hesitant audience member wants to learn about the benefits of tarot reading, be ready to address them. Sell $10 in 10-minute Tarot readings at your local shop, cafe, or hairdresser and distribute your business cards.
You can also expand your client base by asking interested people for their contact information. Then, you can send them newsletters or special offers.
Your Own Network and Existing Clients
If you wish to accelerate the growth of your business, use the contacts you already have and those you can make. The clever idea is to add some extra benefits for customers who refer their friends or family to you. Offer them discount coupons or 50% off on future readings.
Create a complete reward program that repeatedly offers special promotions, coupons, or specials to the same people without expiration. It is essential to keep your clients informed, and sending per-post/email newsletters containing tarot information, sales, and service details is one effective way.
Some of your most committed clients may wish to attend only a few special events and programs you host. Let them bring anybody they think would want your service.
Promoting the activities of other neighboring businesses—it could be a yoga center or a new-age type of shop—is always a good idea. Everyone should receive excellent service, as their positive experiences will be used for advertising and marketing techniques.
Note: Your tarot card reading business may grow and get lots of customers when you seek to advertise and sell your services using these different tactics.
Online Marketing Strategies
Nowadays, an effective online presence is vital to tarot readers who want to improve or expand their businesses. Since everything is done online, effective strategies will draw more customers to your tarot business. Below, look at four highly effective ways to increase online visibility and improve tarot practice.
Advertise Your Tarot Readings on Social Media
One way web-based marketing is favored is through social media ads. These ads allow you to reach prospective clients searching for Tarot and other spiritual services. Start an X account. Read one card daily and tweet about it. Come up with unique strategies for reading sessions and market them. Remember holiday offers.
A share bar will make it easy for readers to share your website content on social networks. Create an excellent video of yourself giving a Tarot reading and upload it to YouTube. Undoubtedly, advertising on social media will work for your business. However, you need to analyze your ads’ performance to improve them.
Utilize Blogging to Attract Users to Your Website
Blogging relates more to driving traffic to one’s site and creating awareness of the services provided in Tarot card reading. They might write about Tarot or other related subjects and try to inform and educate the prospective customers. Use specific keywords to reach your blog posts through search engines better. Sharing your blog posts on various social networks is another way to market your blog.
Apart from the pages for the spiritual reading services, your Tarot pages for the reading services should also have an exciting call to action, such as ‘Buy Now’ or’ Book Reading.’ Offering some astrological or numerical ‘bonus’ readings would dear your clients.
They can earn backlinks by contributing one such guest post to some other Tarot or similar blog. Publicize your services by seeking customers for the birthday tarot reading and feeding them the clients’ birth details. A birthday user who goes out on that date gets a 10% discount. Creating and managing an engaging blog is an excellent way of getting new clients and retaining old ones 50%.
Create an Online Community on Social Media & Forums
Building an online community can help you find your target audience through social media and forums. Thus, you will help engage their interest and eventually reap business benefits. If you have already been a part of the Tarot community, join existing social media groups or start your own.
Please complete it with your sales pitch by answering questions and providing free readings. This will enhance your professional image and make reaching out to potential clients easier. There are communities on sites like Reddit where one can promote his business and join in various discussions.
Keep in Touch with Email Marketing & a Useful Newsletter
Staying in touch with clients and letting them know about your products is an excellent marketing move. A regular email containing tarot insights, discount information, and other useful updates that interest the audience makes this easy.
Make your emails informative and include tips on how to read Tarot cards or what the various cards mean. Another way of convincing people to call you for a reading is to use other out-of-the-box solutions. You can use email marketing to post upcoming sales or new services. If clients interact with you consistently through emails, you will likely have great loyalty and more repeat orders from them.
Final Words
Hopefully, you understand how to advertise Tarot readings. Let’s face it- marketing tarot readings effectively is not that hard. You can bring more customers and enhance sales with the use of offline and online strategies at the same time. You must maintain high integrity and honesty when marketing your services online, within the region, or via social media. Anyone who requires your services can be engaged in any of the ways set out in this guide.
That you know, more than simply being the best reader of tarot cards is required. One has to know the customers and win them over.
FAQs
Can I sell tarot readings on Instagram?
Yes, you can sell tarot readings on Instagram. Using posts, stories, or IGTV to market and sell the tarot reading on Instagram and reach potential customers is important. Besides those, you can also sell your services through the app with features like Instagram Shopping and direct text messages.
How much money do tarot readers make?
On Glassdoor, they say that this is how much a Tarot reader earns in the USA: US £41,407 (£35188- £47418). As of August 25, 2024, BLS states that the average tarot card reader’s hourly wage is $19.75 in the USA. These goals are achieved through marketing, advertising, portfolios, and clients’ imposed basic limits.
Can I sell tarot readings on Shopify?
You can sell tarot readings through Shopify as well. A merchant aboard a Shopify store can provide readings through a digital medium. You can safely collect funds, manage appointments, and use multiple reading types on the Shopify application.